re: Who comes up with these lame challenges?

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That's called raising awareness.

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I think it's awesome that they've raised like 40 million towards fighting ALS. that's great.

I think people do get annoyed at the folks that don't really understand anything behind what the ice challenge is supposed to be for and are just looking for attention on social media. watching the "ice bucket fail" video is proof of that.

just a bunch of idiot sheep that think it's trendy.