re: What exactly is Google Fiber

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The problem for the traditional ISPs is that they aren't as good at data mining for effective advertising as Google and they never will be. They don't see Google Fiber as disruptive because it's faster, it's disruptive because Google has a completely different business model that will let them charge less. They should be scared, especially with so many people having the "I'm monitored anyway" mind set.

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One thing that's lost in the conversation - if it's Google, it will NOT fail, and prospective customers already have a high degree of confidence in them. Also, Google won't allow themselves to get pigeon-holed with the likes of Charter, Comcast and ATT when it comes to customer service. They have too much already at stake.