re: How stupid are the owners/managers at car dealerships?

quote:

---

This is true no matter how good a deal a customer thinks they get. For the customer, if you are happy with what you paid for the deal you go, what does it matter what the dealership makes.

---

It doesn't but since there's a culture of negotiation associated with buying a car there's really no option. We tried, and a lot still do, price their used vehicles at their best price online to try and draw OOS customers. Imagine trying to explain to a customer that you won't drop it a dollar and then two weeks later them calling back begging for the same deal because they realized you weren't, in fact, full of shite