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Can't interpret the 2012 election without addressing the gender issue. Obama won women by 9 points and Romney won men by 9 points, a demographic factor that can only improve for Republicans by putting up more candidates that can appeal to women without pandering to "women's issues". There are more women than men, and a higher percentage of women vote than men.

Just watch this board over a period of time. Almost all male and many who pride themselves on being non-voters.

Romney (52%) beat Obama with female college grads. So considering that Obama won females by 9 points and yet lost among college-degreed females, and considering that females made up 54% of the 2012 electorate, it's pretty clear where the ground must be made up. Get just a couple percent more of the white female vote and the uphill challenge for Republicans with minorities can be overcome.

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Yes, I do think that woman are an area where republicans can make inroads. The thing is its still closely mirrors the race angle. Romney won white women by 56/38. He was slightly better with white men (62/35).

the republicans can gain some ground by appealing to woman, and if romney wins white woman at the same clip he wins white men, he might just be president (depending on electoral math, b.c they would essentially be tied). With that said, they might have reached the ceiling on white woman, In my experience woman are more liberal than men as a whole.

The thing is that obama won non-whites by huge margins, and these are the increasing part of the population.