re: AT&T ups the ante - Will offer of the cheapest family plans starting Feb 1st

A lot of you are talking about unsubsidized phones, and this discussion whether ppl can afford it. But really what needs to stop is these cell companies charging ridiculous prices for off contract phones. I laugh when they try and argue that a phone is worth lets say $800 full retail. And let's say $100 with a new two yr contract. It's just their way of roping ppl into a new contract. They should find a middle ground and just charge ppl that much for the phone. If they did this, there would be no need to charge more for anyone's rate plan.