re: Haha Lets all Laugh at ULL

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The university isn't trying to be UL. That's what most people don't get.

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and it's such bullshite that your fanbase won't own to the fact that it's exactly what you are trying to do. your papers around there refer to it as UL, as most everyone else there does. and not just sports. why would a school want to have a different brand for athletics is beyond me, creates confusion between your academic and athletic products.

just own it, you want to be UL, but have no justification for it.