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re: This Tiger Stadium problem was years in the making (long)
Posted on 10/13/13 at 3:02 pm to lesgeaux
Posted on 10/13/13 at 3:02 pm to lesgeaux
quote:
The INSANE amount of advertisements is absolutely uncalled for. You don't see that at any other fields. I can't even find the score on the scoreboard anymore.
The person in charge of this brilliant strategy needs to go back to sorting jockstraps by size and smell.
When you have an exclusive product you don't sell more ads for less, you sell fewer ads for more. This isn't small-market radio, this is a Top Ten college football program.
Get people in there that know selling, not some numbnuts that only knows how to call prospects and take orders.
Posted on 10/13/13 at 3:17 pm to VetteGuy
OP
Posted on 10/13/13 at 4:15 pm to VetteGuy
quote:
When you have an exclusive product you don't sell more ads for less, you sell fewer ads for more. This isn't small-market radio, this is a Top Ten college football program. Get people in there that know selling, not some numbnuts that only knows how to call prospects and take orders.
They aren't very creative either. Instead of having fans resent the score board advertisers make them provide a fan service. If I where an advertiser I'd jump at the chance. On the score board they could reduce the coke ad during timeouts to a banner with the coke timeout SEC score board underneath. Maybe have the Coke NCAA scoreboard on the other side. Have the peoples choice instant replay boards/drive highlights on the outsides. Then maybe instead of people accommodating and ignoring a set symbol we would actually notice the ads.
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