re: LSU vs Wisconsin in Houston '14, Lambeau 2016-'18

I'm puzzled by the economics of the proposed deal. I understand that over any given two year period, a single neutral site game may be superior to a home and home series because it provides each team with the equivalent of 1.5 home games (i.e. half the gate from the nuetral site game plus the entire gate/concessions from whatever home game supplants the away game in the foregone home and home). However, two neutral site games seems tantamount to a home and home series, since either would provide each team with the revenue of a single home game (i.e. total gate/concessions from a home game or half the gate from two neutral site games). I suppose the timing of the revenue would be changed, but the total would be similar. Do these neutral site classics pay a fee on top of the gate? Do the schools participate in the concessions at the nuetral site games? Or is the fee in lieu of concessions?

I'd love to see a comprehensive economic analysis that shows how this is more profitable for LSU than a home and home. It may very well be due to various factors, but the cost-benefit math would be interesting.