re: Is the Cotton Bowl the best Non-BCS bowl now or is it still Capital One?

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without the corporate sponsors, the bowls cease to exist .. the naming rights are the most valuable things the bowls themselves can sell .. the naming rights fees generally pay most, if not all of the pay out to the two teams ..

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So you're saying the Rose Bowl is going to cease to exist?

They can name them whatever they want, the talking heads on TV can call them whatever they want, but that doesn't mean the fans have to go along with it.

I'm not saying to get rid of corporate sponsors, I'm saying we don't have to do whatever they tell us to.

Nobody's paying me to say, "Chick-fil-a Bowl", so I don't have to.

And if everyone decided they weren't going to go aliong with the corporate naming idea, and they stopped using corporate names for bowls, something tells me they would find another way to profit.