re: More Big 12 GOLD

For the record, A&M did a study under Loftin and found that the most competitive leagues shared revenue equally. He took the findings to heart. Since sharing revenue equally wasn't going to happen for a multitude of reasons (LHN explicitly killing a network showing content from all the league schools, too many schools far away from population centers not able to pull their share revenue-generation wise for a multitude of reasons, not enough time slots to showcase the games that were available - reducing the payouts for everyone as a result - and politics involved with making the change impossible anyway).

It was either a decision to stay at a permanent competitive disadvantage in exposure, marketing and income in the Big 12 with "partners" you did not trust one bit, or go on to an equal footing with the SEC member institutions, where the sky was the limit with tier 1/2/3 income and marketing potential for the school and its athletic programs.

"It was strictly business, nothing personal". The fact that we will love rubbing your faces in the ashes of the dumpster-fire that is the "Big" 12 conference is purely an unintended side effect.