re: Fresh Turkey in BR ?

I am assuming (perhaps incorrectly) the nonfrozen will be "fresh." I need to read the packaging to confirm. But to answer your question, I have been led to believe these might taste better. If I am making false assumptions, let me know.
I guess a second question would be - which is better to brine ... the standard frozen turkey or nonfrozen?
Besides, it will give everyone something to talk about ...