Each bowl is allowed to spend up to $500 in gifts for 125 participants from each school. Also, each school is allowed to provide an additional $350 in gifts from its own budget to the players.

The Sports Business Journal reports that these gift packages provide a gift niche that is worth more than $12 million in direct spending.

Here's the haul of gifts for each SEC school from a master list including all bowls:

Gaylord Hotels Music City Bowl (Kentucky): RCA HD camcorder, Fossil watch, Majestic fleece pullover, New Era hat, Ogio Metro laptop pack.

Advocare V100 Independence Bowl (Georgia): Sony gift suite, Timely Watch Co. watch, New Era hat, football.

Chick-fil-A Bowl (Tennessee): $250 Best Buy gift card, Fossil watch, Russell Athletic knit cap, Russell Athletic travel bag, Chick-fil-A gift card, football.

Outback Bowl (Auburn): Best Buy gift card, Pro-Swiss watch, Jostens ring, hat, Outback Steakhouse gift card.

Capital One Bowl (LSU): Party at Best Buy ($420 limit), Timely Watch Co. watch.

Allstate Sugar Bowl (Florida): Sony, Apple, Trek, Garmin and Weber gift suite, Timely Watch Co. watch, New Era hat, Ogio Politan laptop pack, Lane recliner.

Papajohns.com Bowl (South Carolina): RCA HD mini-camcorder, Oakley Surf Pack backpack.

AutoZone Liberty Bowl (Arkansas): Westinghouse 19-inch LCD HDTV/computer monitor, Fossil watch, Nike training shoes, Nike sport sandals, Nike sunglasses, football.

Citi BCS National Championship Game (Alabama): Sony gift suite with Trek and Garmin, Fossil watch, New Era 59Fifty hat, Ogio Politan laptop pack.

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Posted by filmmaker45

Member since Mar 2008

14554 posts

Posted on 12/16/09 at 11:52 pm to 24chevrolet48

I wish I had 420 to blow at Best Buy!

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Posted by Keys Open Doors

In hiding with Tupac & XXXTentacion

Member since Dec 2008

32527 posts

Posted on 12/16/09 at 11:56 pm to 24chevrolet48

That's a pretty sweet Christmas package for the players.

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Posted by acrijk

Lake Highlands, Dallas

Member since Jan 2006

447 posts

Posted on 12/17/09 at 12:04 am to Keys Open Doors

420. HA HA HA!

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Posted by DirtyDellTiger

Lakeview, New Orleans, LA

Member since Jun 2008

1228 posts

Posted on 12/17/09 at 12:04 am to acrijk

even more of a reason that Notre Dame is douchey for voting not to play in a bowl

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Posted by 24chevrolet48

Beat Street

Member since Aug 2006

1769 posts

Posted on 12/17/09 at 10:46 am to DirtyDellTiger

Yea , Better than Nothing

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Posted by wildtiger92

Houston

Member since Oct 2009

297 posts

Posted on 12/17/09 at 10:51 am to 24chevrolet48

when they are talking about suite's what does that mean?(whats the gift) EX: alabama sony,apple blah blah suite?

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Posted by 24chevrolet48

Beat Street

Member since Aug 2006

1769 posts

Posted on 12/17/09 at 1:52 pm to wildtiger92

It's a Gift pack from these company's, like a ipod with a card for free downloads. And maybe Sony would throw in some Headphones with a free T-shirt etc ... It changes every year, also depends on the Bowl and its sponsorship.

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Posted by LSUDuckAssassin

Denham Springs

Member since Jul 2009

51 posts

Posted on 12/17/09 at 2:58 pm to 24chevrolet48

I think that is a pretty sweet gift!!! I spoke with a few of the players and they were psyched about the swag gift from BB. Apparently Best Buy closes down to prevent the players from being hassled by the public and the players from each team get to come in and shop for stuff spending $420 on sweet stuff.