Why don’t coaches contracts have some performance element? Like wins and losses?

They do have performance incentives. Kelly’s contract has performance incentives.

There’s an argument to be made about the balance between base pay and incentive pay, but there are incentives.

ETA:

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The recent contracts basically require that you stay out of trouble and be present at practice and games.

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Brian Kelly’s contract included:
- Buyout increases from 90% to 100% if he wins a natty.
- Salary increases by $250k/year if he wins an SRC title.
- Salary increases by $500k/year if he wins a natty.
- Post-season bonuses ranging from $75k for SECCG appearance to $500k for a national championship win.