re: Go Woke Go Broke, Dixie Beer Edition

Anecdotally, the name change caused me to completely stop purchasing their product and actively avoid ever drinking their re-branded Faubourg Beer. Ultimately, a beer company has to sell beers to stay afloat. Dixie was a well known New Orleans brand that the marketing people thought was out of touch post George Floyd. Don’t forget that this also came around the time that other national brands started purging “problematic” brands like Uncle Ben’s, Aunt Jemima, the Land-o-Lakes Indian, etc.