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re: Godzilla (1998) - Biggest Hollywood marketing campaign that resulted in a failure?

Posted on 3/31/24 at 3:49 pm to
Posted by Jack Ruby
Member since Apr 2014
23011 posts
Posted on 3/31/24 at 3:49 pm to
Roland Emmerich made 300 marketing partners all sign a disclosure that they would not show Godzilla in full in any promotional materials.

Looking back, if don't know if Emmerich knew the CGI looked like absolute dogshit and was trying to hide it or he actually thought it was good and was taking the JAWS approach and never showing the monster until he had to. Either way, it was very smart, but it still couldn't save the film once people saw it and word of mouth got out on how shitty it was.

Audience numbers dropped like 60% from opening weekend to second week.
Posted by Honest Tune
Louisiana
Member since Dec 2011
16017 posts
Posted on 3/31/24 at 4:18 pm to
quote:

Roland Emmerich made 300 marketing partners all sign a disclosure that they would not show Godzilla in full in any promotional materials. Looking back, if don't know if Emmerich knew the CGI looked like absolute dogshit and was trying to hide it or he actually thought it was good and was taking the JAWS approach and never showing the monster until he had to. Either way, it was very smart, but it still couldn't save the film once people saw it and word of mouth got out on how shitty it was. Audience numbers dropped like 60% from opening weekend to second week.


I would have gone to see it twice had it been decent. I loved the old school Godzilla movies as a kid, plus I was 16 when this movie came out and was really getting into Led Zeppelin. The song riff was enough. I was hyped. Movie sucked. Like most here I saw it opening night and damn near walked out.

I did walk out of the one with Cranston in it for 5 minutes.
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