re: PIF needs to pull the rug out from under Monahan this week

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What has getting Rahm changed for them?

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Rahm by far was the most valuable asset. It brought them legitimacy. It was the first time you and every PGAT fan looked around and said, “Oh, they’re not just going away because they have shitty CW ratings.” Even Rory changed his tone on LIV knowing he couldn’t burn every bridge since two of his Ryder Cup teammates joined on.

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They need the established Tour

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They don’t. PGAT works primarily in the US. It’s a US golf tour. I would say LIV is the first legitimate attempt at a World Tour and they’re only growing in year 3. They are working through different revenue streams to make up for the lackluster US ratings like having cities and sites pay for a LIV tournament. LIV Hong Kong was a legitimate success. Maybe not in the eyes of US viewers but, that’s only one piece of the pie.

I think people are conflating lack of interest in the US with lack of interest in Europe, South America, Australia and Asia. These are untapped areas that LIV is specifically trying to target. And they’re doing it with success.