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re: Ratings for Super Bowl LVIII
Posted on 2/12/24 at 9:28 pm to CollegeFBRules
Posted on 2/12/24 at 9:28 pm to CollegeFBRules
quote:
There’s no way this is all measured just by network self-reporting, right?
Correct
It’s just an approximation. In the 90s there were only so many Nielsen boxes around the country. They had a formula to calculate total viewership based off of the households that had a box
Now, anyone with a streaming device has a Nielsen opt out. We are all mostly being counted
1
Posted on 2/12/24 at 9:32 pm to VermilionTiger
Makes sense. Thank you for the explanation! 
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