re: Can someone explain to me why the NFL wants everyone to call the Super Bowl "The Big Game"

Dude it's the first paragraph in the Wikipedia article for the Superbowl.

quote:

---

Because the NFL restricts use of its "Super Bowl" trademark, it is frequently referred to as the "big game" or other generic terms by non-sponsoring corporations. The day the game is played is often referred to as "Super Bowl Sunday" or simply "Super Sunday".

https://en.wikipedia.org/wiki/Super_Bowl#:~:text=because%20the%20nfl%20restricts%20use%20of%20its%20%22super%20bowl%22%20trademark%2C%20it%20is%20frequently%20referred%20to%20as%20the%20%22big%20game%22%20or%20other%20generic%20terms%20by%20non%2Dsponsoring%20corporations.%20the%20day%20the%20game%20is%20played%20is%20often%20referred%20to%20as%20%22super%20bowl%20sunday%22%20or%20simply%20%22super%20sunday%22.

---

OK I found that this section on the article actually goes into detail:

Super Bowl trademark

Tons of detail on their push to even try to trademark The Big Game unsuccessfully.

Here is a TIME article from 2017 that sums it up:

Here’s Why Companies Can’t Say ‘Super Bowl’ in Their Super Bowl Ads

https://time.com/3674416/super-bowl-nfl-copyright-ads/