re: LSU x Nike extended for the next 4 season: $19.2 million

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Let me counter….Skenes, Crews, Daniels, Reese, 2 nattys where the brand is displayed in deep tournament runs, Heismann and every highlight reel leading up to the draft, and maybe the most recognizable in Livvy Dunne. Like I said eyeballs on TVs for the swoosh matter and LSU delivers as good as any. We sold cheap

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Like I said, if you don’t get market size, you won’t understand these contracts. It’s not only about selling that specific schools merchandise. It’s about exposure of the Nike brand as a whole, UT, Ohio State, UCLA are all in much bigger markets. Hence, they get larger contracts. It works that way for all forms of advertising.

Bigger market = larger contracts

I literally couldn’t explain it in simpler terms.