re: I think Lance Heard feeling toward Will Campbell goes back to HS

Disagree.
There is nothing personal about this decision, it’s 100% business. Heard has it in his head you have to be a starting LT for 3 years in college to be a NFL LT and LTs make more money than RTs.
But the decision is all business. Someone, probably Ole Miss, wants to overpay for Heard to be a focal point of an otherwise poor OL, much like they did with Nolen being the centerpiece of an otherwise below average DL. His “advisors” making the business decision for him while Heard has this RT v LT narrative ingrained in his brain.