re: How stupid is Dana White for going with Bud Light?

Bud Light needs to save its brand and UFC people who would like UFC/Dana White are Bud Light’s target audience. I also see this as Bud Light saying “Hey we screwed up and now we are backing something that we know our core audience also likes”.

I’m sure Bud light paid Dana an enormous sum of $$ to try to get back in the good graces of their target demographic. Dana White is solidified with his base where I don’t envision UFC taking a hit bc of this. I think most will see it for what it is.