re: VS joins Bud Light

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Anheuser-Busch is dangling big incentives to distributors to keep its beers on store shelves following Bud Light’s disastrous tie-up with Dylan Mulvaney — even as retailers begin reassigning the space they allocate to popular beers, according to reports.

The embattled brewer — whose Bud Light brand has been slammed by boycotts over an April 1 marketing tie-up with the transgender influencer — is offering as much $150 million in relief this year alone, according to Beer Marketer’s Insights.

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