re: NFL Defends Spotlight on Taylor Swift During Games

I think it's ridiculous in how much attention this has been getting. But if anyone doesn't understand why the NFL is leaning into this, then they must not understand business. The NFL is in business to make money. Therefore, the more eyeballs they have focused on their products good for them. It's already paid off as we've all seen the stories of Swift fans who have never even thought about football are showing up to games to get a glimpse of her. People with no interest are tuning into the TV broadcasts. I'm sure people are buying NFL licensed merchandise.

It's ALL about the money. The more people they can get to pay attention to the NFL just increases the opportunity for thise newcomers to spend their dollars with the NFL.