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re: Bud Light has a plan to win back customers

Posted on 8/4/23 at 2:14 pm to
Posted by jp4lsu
Member since Sep 2016
5087 posts
Posted on 8/4/23 at 2:14 pm to
If I was in the marketing dept I would propose a self deprecating commercial that acknowledges their error.
-Using the "Real men of genius" slogan and song they had years ago.
-The "real men of genius" would be the Bud Light marketing dept in 2023.
-Congratulations marketing dept. You thought it was a great idea to wade into a controversial issue that your base of customers don't agree with. Alienating your customers and costing your company millions in sales and hurting your distributors......"Real men of genius"
Posted by deeprig9
Unincorporated Ozora, Georgia
Member since Sep 2012
64538 posts
Posted on 8/4/23 at 2:44 pm to
quote:

If I was in the marketing dept I would propose a self deprecating commercial that acknowledges their error.
-Using the "Real men of genius" slogan and song they had years ago.
-The "real men of genius" would be the Bud Light marketing dept in 2023.
-Congratulations marketing dept. You thought it was a great idea to wade into a controversial issue that your base of customers don't agree with. Alienating your customers and costing your company millions in sales and hurting your distributors......"Real men of genius"



That's actually a great idea.
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