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re: Baton Rouge's newest ice hockey team - the Baton Rouge Zydeco

Posted on 7/13/23 at 10:34 am to
Posted by Eighteen
Member since Dec 2006
34004 posts
Posted on 7/13/23 at 10:34 am to
Good god, wtf is wrong with this city. Kingfish had sentimental appeal, a cool logo and a unique name.

Zydeco…in Baton Rouge?

Not easy to have a mascot or represent

This logo



The only positive about it is the “red stick” hockey stick

The bridge in the background? Why?
The cheesey fleur de lis in the 0

It feels like they used AI to name and create this to be honest.

Beyond horrible. Do they not even run this by people to get feedback? What were the other options that didn’t get chosen?
This post was edited on 7/13/23 at 10:37 am
Posted by Wiseguy
Member since Mar 2020
3426 posts
Posted on 7/13/23 at 10:40 am to
If they wanted a music related name how about the Baton Rouge Blues? At least we have a connection to the blues.

I’m guessing there might be trademark issues with Kingfish. Even after all these years it might be considered IP of whatever entity the ECHL was passed on to/turned into.
Posted by BilJ
Member since Sep 2003
158799 posts
Posted on 7/13/23 at 10:43 am to
quote:

It feels like they used AI to name and create this to be honest.


well I mean frick, I hope they didn't pay anyone for this shite
Posted by BilbeauTBaggins
probably stuck in traffic
Member since May 2021
4687 posts
Posted on 7/13/23 at 10:44 am to
quote:

The only positive about it is the “red stick” hockey stick

I found this to be the only bit of creativity in the logo.

quote:

The bridge in the background? Why?

I get that it's right next to downtown but it just looks so poorly done and as cheesy at the BRProud logo.

quote:

The cheesey fleur de lis in the 0

FWIW, the Baton Rouge flag does carry the fleur de lis:




Again this is extremely similar energy to when the Baby Cakes got redesigned because the organization picked some random group based out of California to try and design this with MINIMAL input from the community.

The logo carries too much of that minor league 2000s energy and the lack of symmetry in the logo is really making me annoyed.
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