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re: If this ends up killing the Bud Light brand, what is a comparable precedent?
Posted on 5/2/23 at 12:35 pm to Porpus
Posted on 5/2/23 at 12:35 pm to Porpus
Reminds me of the A&W story
A&W was the fastest growing restaurant in the industry and came out with a 1/3 pound burger to compete with McDonald's new Quarter Pounder.
It was a colossal failure. Market research said that the general public thought the 1/3 pound burger was smaller than McDonald's 1/4 pounder.
It tanked the brand.
A&W was the fastest growing restaurant in the industry and came out with a 1/3 pound burger to compete with McDonald's new Quarter Pounder.
It was a colossal failure. Market research said that the general public thought the 1/3 pound burger was smaller than McDonald's 1/4 pounder.
It tanked the brand.
1
Posted on 5/2/23 at 12:42 pm to anc
Never underestimate the stupidity of the average person.
That being said, if I am eating A&W I am there for a gigantic hot dog and not a burger.
That being said, if I am eating A&W I am there for a gigantic hot dog and not a burger.
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