re: Bud Light finally tweeted

quote:

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Would be willing to bet they have a bunch of young, liberal, white women in their marketing department who were just convinced this enlightened approach would be seen as brave and progressive.

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Nope, just one woman in this instance who saw Bud Light that was a brand that was "too fratty."

It was Alissa Heinerscheid, Harvard and Wharton School of Business graduate who became vice president of marketing at Bud Light in short time (10 years) and made this magnificent contribution for InBev shareholders.