re: Saw this last week on Bud Light, but Now Daily Wire is reporting

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They have identified the VP and posted video of her talking about it.

The issue is will AB have the stones to shite can her for costing the company Billions?

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That interview with the VP sounded like her pitch to AB management when she was trying to get the job. That was less than a year ago. They hired her because of her ideas. I doubt they'll backtrack fundamentally, people don't like to admit they were wrong.

Probably the only thing unexpected was the amount of backlash. If a full boycott of all AB products can be maintained for an extended period, that might change their direction, but that won't happen.