re: How big of a hit did Bud Light take on the new campaign?

Way early and end of Jun financials will tell the tale, but valuation is down $4b. Will be interesting to watch over time. Biggest thing to me is if they lose having best seller in BL, thats a big deal. Early on, but will fluctuate so this is not even close to what it might be end of Jun or start of July after 2nd qtr comes out.

On March 31, Anheuser Busch had a $132.38 billion market cap

As of today, it’s now $128.4 billion