re: How big of a hit did Bud Light take on the new campaign?

I don't work for Bud Lt. I don't support their strategy, but I also haven't drank Bud Lt in awhile. My point was that in the last 5 years and especially since High Noons arrived, Bud lt sales have fallen dramatically and that is probably why they are throwing ridiculous Hail Marys to save the beer. You look at all the guys who were drinking bud lts in barrooms or period 10 years ago and the majority of them either are pounding High Noons or have switched to Ultra. Bud lt on premise sales in my experience with 2 different accounts are down 75-80% in the last 5 years.