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re: How big of a hit did Bud Light take on the new campaign?
Posted on 4/10/23 at 8:01 am to h0bnail
Posted on 4/10/23 at 8:01 am to h0bnail
Miller had an ad campaign in the late 50s, "the champagne of bottled beer". Business prof I had said they
almost killed the brand by forgetting who drank beer, the blue collar working folks.
Commercials like this turned beer drinkers off. LINK
almost killed the brand by forgetting who drank beer, the blue collar working folks.
Commercials like this turned beer drinkers off. LINK
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