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Posted on 3/13/23 at 4:47 pm to JasonMason
quote:
So again again, what goes that have to do with box office and budget?
You wanted to push back on Dumbo breaking even/making a profit by pointing out additional expenses and how that revenue doesn't all go to Disney, which no one argued otherwise. But if you want to be thorough, the product lifecycle is not simply BO revenue. That does not alone determine profitability, though it is the largest revenue earner.
Disney still has digital sales, physical sales, and licensing rights it continues to sell after first run BO. Maybe that was not enough to push it over, but it likely got it pretty close to BE or over.
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