re: If black folks are 12% of the population...

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The whole marketing thing is baffling to me because they are targeting the opposite demographic of those with the most disposable income. I have never really let advertising drive my purchases but I am now paying attention to what companies won't be getting my money.

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Not really though. When the government pays your mortgage, the government buys your food with EBT, you get free or discounted services on everything TV, internet, cell service , etc... You get a welfare check and sell dope when not playing video games. Your disposable income is pretty good