re: per Hunt Palmer, FSU didn't directly sell out its 30k ticket allotment; 10k tix sold

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And we don't pay the operating cost of hosting 100K people for the weekend.

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To be fair, it’s not like the Superdome hosts the game for free.

I think neutral site games are less about revenue than scheduling realities. LSU would likely make considerably more money hosting FSU, but it would be a home and home so you’d wind up losing a home game in the future. On top of that, home/home series are harder to schedule in general because both schools have to commit for multiple years.

So it’s easier to schedule a single neutral site game, splitting the revenue, than scheduling a home/home series and still (ultimately) splitting the revenue anyway.