re: B1G Lands $7 Billion Media Deal with Fox, NBC, CBS

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Are you not familiar with NIL?

He who has the most money will get the most talented players.

The SEC is circling the drain.

SEC fans are whistling through the graveyard.

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The NIL money is not coming directly from the school/conferences. Now, I'm not naïve in thinking the coaches aren't fully involved in directing to whom the money goes and how much is given. But that is booster money. Outside of Ohio State, the desire to spend massive amounts of money on college football recruiting isn't as strong at Big 10 schools as it is at SEC schools. For a lot of wealthy people in Texas, Louisiana, Georgia, Mississippi, Tennessee, Oklahoma, etc helping make their college program great is a high priority. Not as much in Iowa, Illinois, Maryland, Indiana, etc.

A separate discussion could be had regarding misplaced priorities. But in terms of NIL spending, overall, the desire is MUCH higher across the board in the SEC landscape vs. the Big 10 landscape

Ultimately, this is just another step towards the inevitability of high level college football being confined to essentially two huge conferences...Big 10 and SEC. At that point, a new "league" will be formed separate and apart from the NCAA.