The NFL Is Hoping Apple Will Acquire The Sunday Ticket Package In 2022

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The NFL’s much-discussed Sunday Ticket package is in the news of late, with one report having Amazon as the lead contender to acquire the out-of-market games that are up for bid, while another touts Disney’s ESPN empire as interested.

All fair, but it’s still early in the process, and sources say the NFL wants — or perhaps, better termed, hopes — Apple gets the out-of-market package. And that package could look a lot different structurally than the one DirecTV has shopped since its inception in 1994, charging a basic rate for all the games. Under consideration is adding choices like allowing fans to buy just one team’s out-of-market games, or perhaps even stand-alone games, sources said.

“Everything is on the table,” one source said, but nothing is set in stone.

DirecTV is paying on average $1.5 billion a year in a deal that stretches through the end of next season. All indications are the satellite carrier’s parent AT&T has no interest in renewing, especially at the $2 billion-plus per year fee the NFL is reportedly seeking. AT&T has struggled financially, and talks with the NFL in recent years have proved unproductive.

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