Here's the problem: Why don't all hospitals do this? (The answer - it's less profitable to do so).
well here is a big difference
hospitals are bound to accept insurance, medicare, medicaid AND provide ER services to anybody who walks through the ER. the last 3 are forced by government
hospitals have started to bilk insurance companies out of money to pay for medicare, medicaid, and wasteful ER services
hospitals don't have the "boutique" option that these small clinics do. everyone knows the hospital overcharges all over on insurance bills in order to pay for there government-mandated losses, but they can't pick and choose who they service, either.
also, this is a perfect example of how people being removed from the price point causes them to make wasteful choices. having insurance provided by employers also further incentivizes this. these boutiques offer CASH options for treatment, and they offer it up front. people (and their employers) know exactly what the costs are and can compare
boutique clinics like this SHOULD be the way healthcare is run (in coordination with high-deductible insurance plans), but if this were the norm it would be called "not fair" and discriminatory, EVEN WITH LOWER PRICES