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Courtyard Brewery's taproom plan clears New Orleans City Council

Posted on 4/15/14 at 2:59 pm
Posted by LSUAfro
Baton Rouge
Member since Aug 2005
12775 posts
Posted on 4/15/14 at 2:59 pm
From 4/11/14
quote:

The owners of the Courtyard Brewery on Erato Street have finally cleared the last of City Hall's regulatory hoops in their plans to open a new taproom in the Lower Garden District, the Uptown Messenger reports.

From last Oct
quote:

Scott Wood and his wife Lindsay Hellwig plan to open Courtyard Brewery: a "nano brewery" with a tap room. Both of those terms might require an explanation.

"A nano brewery is kind of a loose definition," Wood said. "Anything from three to four barrels and under is considered a nano brewery."

Courtyard Brewery will initially have a three-barrel brewing system. One barrel holds 31 gallons. By comparison, nearby NOLA Brewing has a 20-barrel brewing system.

quote:

The tap room at the Courtyard Brewery, Wood said, won't be a bar. Instead, it will be a tasting room, with a rotating selection of six to eight Courtyard beers along with four to six "guest" beers from other breweries. Small samples and full glasses can be ordered. Wood compared it to a tasting room at a winery.

There are more than 200 similar tap rooms around the country, Wood said. Legally, Courtyard's tap room will be different from the tap rooms now open at production breweries, such as NOLA and Broussard's Parish.
Posted by TigerWise
Front Seat of an Uber
Member since Sep 2010
35113 posts
Posted on 4/15/14 at 3:01 pm to
They are shooting for July 4th opening
Posted by BottomlandBrew
Member since Aug 2010
27106 posts
Posted on 4/15/14 at 3:05 pm to
Seeing how breweries go, I'd put money on something more like November 4.
Posted by BlackenedOut
The Big Sleazy
Member since Feb 2011
5807 posts
Posted on 4/15/14 at 3:14 pm to
Can someone smarter than me explain how this can make enough money to stay open?

Alcohol, beer especially, is a volume business. But cant wait to try it.
Posted by LSUGrad00
Member since Dec 2003
2428 posts
Posted on 4/15/14 at 3:27 pm to
by FAR the most profitable way to sell beer as a brewery is direct to the customer on draft.

A brewery can make almost 4 times as much money selling a keg draft directly as opposed to selling through a distributor.

If they make good beer and word gets out, they will have no problems making enough money to stay open.
This post was edited on 4/15/14 at 3:28 pm
Posted by Zappas Stache
Utility Muffin Research Kitchen
Member since Apr 2009
38728 posts
Posted on 4/15/14 at 3:28 pm to
quote:

Can someone smarter than me explain how this can make enough money to stay open?



They keep 100% of the $$ from what they brew and sell....minus taxes of course. A normal brewery that distributes only gets a small percentage of the $5 or $6 you pay at a bar.
Posted by BlackenedOut
The Big Sleazy
Member since Feb 2011
5807 posts
Posted on 4/15/14 at 3:40 pm to
I understand that component of it, but I dont understand how that is enough money to cover the fixed costs of opening and operating a brewery. Rent, insurance, taxes, fees, etc... are all the same (or similar). But I guess your have lower overhead on other aspects.

Either way, cool idea and glad to have them.
Posted by Fratastic423
Baton Rouge
Member since Feb 2007
5990 posts
Posted on 4/15/14 at 3:43 pm to
You also have to think that Courtyard is going to be a significantly smaller place than say NOLA is. They have a smaller footprint, smaller/less/cheaper equipment, smaller staff needs, etc.

I would think of this more as a bar/store concept than a traditional brewery concept.
Posted by BlackenedOut
The Big Sleazy
Member since Feb 2011
5807 posts
Posted on 4/15/14 at 3:48 pm to
I get that, but trying to do math in my head. Let's assume they are kegging in 5 gallon increments. Let's say they are doing a 14 ounce pour, with some allotment for waste that is 40 ish beers per keg. At what price? $4-6 a beer. That's what $140-240 gross per 5 gallon batch, six of those per barrel roughly.

That just doesnt sound like enough money.
This post was edited on 4/15/14 at 3:49 pm
Posted by Rohan2Reed
Member since Nov 2003
75674 posts
Posted on 4/15/14 at 3:50 pm to
quote:

by FAR the most profitable way to sell beer as a brewery is direct to the customer on draft.

A brewery can make almost 4 times as much money selling a keg draft directly as opposed to selling through a distributor.

If they make good beer and word gets out, they will have no problems making enough money to stay open.


Would really help if this was a brewpub that could sell food and offset their costs with another high profit margin item.

Maybe they could start up a food truck and park it out front? Not sure if that'd be kosher.
Posted by Neauxla
New Orleans
Member since Feb 2008
33448 posts
Posted on 4/15/14 at 3:50 pm to
quote:

with a rotating selection of six to eight Courtyard beers along with four to six "guest" beers from other breweries.


They will have 10-14 beers on tap at all times.
Posted by Y.A. Tittle
Member since Sep 2003
101484 posts
Posted on 4/15/14 at 3:52 pm to
It's difficult to determine from that blurb how much volume of beer they will be able to produce say, monthly.

Also, are they looking to market themselves directly to bars and that sort of thing also (if that's even legal, under this current framework) or is the idea that they will exclusively sell out of this taproom only?
Posted by BottomlandBrew
Member since Aug 2010
27106 posts
Posted on 4/15/14 at 3:53 pm to
quote:

Exclusively sell out of this taproom only


That's all you can do if you are a brewpub.
Posted by BlackenedOut
The Big Sleazy
Member since Feb 2011
5807 posts
Posted on 4/15/14 at 3:54 pm to
I get the impression the beer will only be available at Courtyard Brewery's location.

What it really sounds like a beer only bar that wants to be able to have some of its own brews on tap.
Posted by Fratastic423
Baton Rouge
Member since Feb 2007
5990 posts
Posted on 4/15/14 at 3:56 pm to
quote:

Would really help if this was a brewpub that could sell food and offset their costs with another high profit margin item.


Misconception about brewery laws, you can be a brewpub in LA and not serve food. You cannot distribute your beer though. SO everything has to be sold on site. I thought that is what CB was going to do
Posted by lsuwontonwrap
Member since Aug 2012
34147 posts
Posted on 4/15/14 at 3:56 pm to
Posted by TigerWise
Front Seat of an Uber
Member since Sep 2010
35113 posts
Posted on 4/15/14 at 3:59 pm to
Hopefully they make it. Will be nice for tourist to have a couple breweries to check out while in town. Lots of tourist popping in and out of NOLA's taproom. I think that will only increase over time and having another brewey near by will help.
Posted by CarRamrod
Spurbury, VT
Member since Dec 2006
57460 posts
Posted on 4/15/14 at 4:01 pm to
3 tiered system here in LA is fricking stupid.
Posted by Fat Harry
70115
Member since Mar 2005
2217 posts
Posted on 4/15/14 at 4:14 pm to
I understand that tap rooms have not panned out as successfully as had been hoped. Best of luck to these guys. I agree with Blackened Out. It sounds like a bar with the added insurance, tax, permit, licensing and labeling requirements of a brewery.
Posted by BMoney
Baton Rouge
Member since Jan 2005
16277 posts
Posted on 4/15/14 at 4:14 pm to
I've said it before and I'll say it again: the brewpub model is underrated and there is room for growth in Louisiana for it. You are able to brew whatever you want and not be at the mercy of some distributor who tells you that you need to brew nothing but your wheat ale with cane syrup.

Even the production breweries in the state need to follow NOLA's lead. Brew a bunch of different one off beers to put in your taproom so consumers can try something different that's only available at the brewery.
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