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re: how much does Nike pay LSU??

Posted on 10/13/10 at 5:48 pm to
Posted by Books
BR
Member since Jun 2005
11174 posts
Posted on 10/13/10 at 5:48 pm to
quote:

Basketball just got Nike unis a few years ago and I'm pretty sure baseball is not NIKE.
they're supposed to be switching to Nike in baseball as well, except for bats until Nike can make a comparable bat, which is a ways off
Posted by 901Cajun
Memphis,TN
Member since Aug 2007
14 posts
Posted on 10/13/10 at 5:49 pm to
they get most of thier investment back in advertising...every time LSU is on TV, so is Nike...btw, if you think 1 million is a big investment, look into Nike's investment into U of Oregon's athletic programs
Posted by TigerinSoCal
Pasadena, CA
Member since Dec 2008
996 posts
Posted on 10/13/10 at 5:56 pm to
quote:

btw, if you think 1 million is a big investment, look into Nike's investment into U of Oregon's athletic programs

True, but that is an entirely different situation - benefactors making donations. Phil Knight is to Oregon as T. Boone Pickens is to OK State.
Posted by slackster
Houston
Member since Mar 2009
91320 posts
Posted on 10/13/10 at 6:00 pm to
quote:

500K in merchandise cost a lot less than 500k for nike


$12-$15 bucks maybe?
Posted by slackster
Houston
Member since Mar 2009
91320 posts
Posted on 10/13/10 at 6:02 pm to
quote:

I think we get a small portion of lsu related sales


Which is called licensing. It is the same reason I cannot go down to the local T-Shirt store and print Peterson for Heisman because both LSU and the Heisman Foundation will send me cease and desist orders. Unless they are getting a cut of sales, they will crush you.
Posted by corym52
Member since Jul 2007
721 posts
Posted on 10/13/10 at 6:37 pm to
Anyone know how many years it's for.
Posted by Guster
New Orleans
Member since Jun 2009
4441 posts
Posted on 10/13/10 at 6:51 pm to
quote:

Wow. That's a serious investment by Nike - at just one school. I've always been curious about the economics of these types of deals. I know Nike will in turn sell a lot of LSU merchandise, but damn, how many T-Shirts do they have to sell to cover a $1,000,000 investment?


Well when you have kids in sweatshops making all your gear...
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