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re: Coca Cola or Pepsi?
Posted on 10/22/19 at 10:17 pm to tuptiger
Posted on 10/22/19 at 10:17 pm to tuptiger
Pepsi all day every day.
Coke makes a better Icee and Coke is better as a float with scoop of vanilla but for plain drinking Pepsi wins.
Coke makes a better Icee and Coke is better as a float with scoop of vanilla but for plain drinking Pepsi wins.
quote:
When Read Montague of Baylor College Medicine performed a version of the Pepsi Challenge with subjects hooked up to an fMRI machine, he found something interesting. In blind taste tests, most people preferred Pepsi, and Pepsi was associated with a higher level of activity in an area of the brain known as the ventral putamen, which helps us evaluate different flavors. By contrast, in a nonblind test, Coke was more popular and was also associated with increased activity in the medial prefrontal cortex. Montague’s interpretation: This prefrontal activity represented the higher-thinking functions of the brain associating the soda with ad campaigns and, in effect, overriding the taste buds.
This post was edited on 10/22/19 at 10:23 pm
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