re: U.S. consumers buck investors' rush to self-driving cars : study

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I imagine the push back will be from insurance companies more so than manufacturers

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They'll still be needed though, at the minimum for comprehensive type stuff. Additionally, even if your car prevents you from running into objects, it can't do a damn thing about an object running into you.

That is my biggest "gripe" with automated cars - the AI and its priorities. Will it prioritize all human life equally or will it specifically focus on the safety of the occupants in the vehicle? Even more specifically, will it prioritize within the vehicle (children take priority over adults, etc.)?

Will the AI drive onto the sidewalk to avoid an accident, or will it calculate that the lowest overall risk of human injury is to stay the course and injure the occupants instead of bystanders? What will it do when an idiot runs a red light?

Not many of us can make a conscious decision quick enough to decide those things ourselves, but subconsciously it happens often. The idea that people will give up control in that minute instance to an algorithm seems a bit naïve.