re: Iphone sales sliding?

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some of us poor suckers have multiple family members with phones

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Yeah, and I'll add to my earlier post that we had to buy a craigslist iphone4 for my wife after she drowned the 5C only a few months into our old Verizon contract. At the time there wasn't all of these options to buy, and we were stuck in the 2 year contract for the subsidized phone. I ended up keeping an old one for my kids to play with when we each got a 6 in September. So we were stuck paying the subsidized contract price and having to use an older phone. It sucked. I'm glad we have the newer phones now, mainly for performance and screen size. My jump from the 5 to the 6 wasn't nearly as drastic as her jump from the 4 to the 6. And I bought the insurance this time, and put it in an OtterBox before I gave it to her.