re: How much Push does Spieth's win give UnderArmor in the golf apparel bidness?

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r Armour has much better clothing than Nike. Nike looks like they only sell neon crap.

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UA's material quality is second to none. You have to wear it to compare and feel the differnece. If you have an athletic build nothing fits better....like a glove. Typically that's why old guys don't like it, it's not a good fit on flab, and the name is too new. Oh and not to mention the stuff dries immediately and doesn't smell. Heaven sent for the active sweater. And the underwear will change your life...literally.

I could see them teaming up with a equipment manufacturer to rebrand their name on some stuff and making that investment in the very near future.