re: Who comes up with these lame challenges?

The other posters are right, it's ice and $10 or a bigger donation if you chicken out. I'd venture to say a large portion of the actual amount raised came from the chickens,and I have anecdotal evidence it has from those I challenged. Granted, many, if not most of the posts now don't mention that and they should not assume everyone just knows that part. But, how in the world is an additional $30 million raised this year, compared to last, any kind of slap in the face to charity?