re: World Cup Viewers vs. Super Bowl Viewers (pic)

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why does it say that one soccer ball = 1 million who viewed at least a minute. Maybe they should have done the same for the Super Bowl. Then the number for the Super Bowl would probably be quadrupled. still far less than the World Cup though

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I came to post this exact thing. I mean, the numbers are still very impressive, but what's this "at least one minute" stuff.

I don't watch soccer, and I honestly cant say that I ever "watched the World Cup", but if someone asked me if I had ever watched at least one minute of the World Cup, I'd have to say yes. I'm sure it's been on at friend's houses in the past when I was in the room, and I'm sure I've seen highlights on sports center that lasted more than one minute.