re: Charlotte in process to rebrand to Hornets (starting 2014-15; presser Tues.)

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The NBA has a ton of names that are either terrible (wizards, magic, thunder, nuggets, heat), generic (Hawks, warriors, cavaliers), or completely inappropriate for the location (Jazz, Grizzlies, Lakers).

Pelicans is IMO in the top half of the league for names. And the logo is top 5 or 10.

Charlotte hornets is cool and I'm looking forward to them getting the name back.

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when given the chance... Benson has come out w/ a look that people have fallen in love with almost immediately

the fans voted for the name VooDoo when he began the franchise... but he came up with its look...1 that became a top brand in the AFL almost immediately... the league loved it so much they decided it needed to come back after the league reformed even though the team lost its only playoff game ever

now the Pelicans new logo seems to have caught fire almost immediately... if the rest of the look (court/uniforms) goes as well... the Pelicans could be a top brand even though the name was originally (and still kinda is) scoffed at nationally (what do those goobers know)

FWIW... I have heard (but don't know if it's true at all) that Benson wanted to redo the Saints brand when he bought the team in the 80s but the NFL told him no