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re: AB lowers quality and sees sales drop / going year round on Bourbon County Stout
Posted on 11/13/12 at 9:18 am to Rouge
Posted on 11/13/12 at 9:18 am to Rouge
quote:
which is a load of crap, imho. if a beer is good and you can make more of it and make the same margins, then you produce more. now THAT is a good business and quality model
Not saying that it is not a great beer at all. And by no means am I comparing these two beers quality wise in this example. However look at Abita's Strawberry as an example of what I mean. They made very little of it and everyone wanted it, so they made more and still sold out in a week. Next year up'd output again, same with the following year. Now that beer is still around 6 months after it is released and they end up having to throw it away. Because people grabbed it up when it was sacred but now that it is more readily available people didn't slobber over it as much. (I feel I may have lost the train of thought at the end there)
2
Posted on 11/13/12 at 9:22 am to Fratastic423
quote:you are correct. you can't flood the market with a product. abita totally overestimated the market. the key is creating enough product to meet the demand. heck, you can release a product like BCS one week a quarter and still keep the demand up
Next year up'd output again, same with the following year. Now that beer is still around 6 months after it is released and they end up having to throw it away. Because people grabbed it up when it was sacred but now that it is more readily available people didn't slobber over it as much. (I feel I may have lost the train of thought at the end there)
Posted on 11/13/12 at 9:24 am to Fratastic423
quote:
However look at Abita's Strawberry as an example of what I mean.
That's exactly what I was thinking... but they also went to strawberry extract to release it sooner and take the harvest somewhat out of the equation.
Still though, they made too much and people already had their fill.
I think Goose Island could probably quadruple their Bourbon County Stout production and there still would be a demand for it, but at some point it will hit an equilibrium.
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