re: Biden to form ‘strike force’ to go after price-gouging

The White House on Monday seized on Cookie Monster’s post complaining about “shrinkflation.”

“C is for consumers getting ripped off,” the official White House account on X, formerly known as Twitter, posted in response to an earlier post by the “Sesame Street” character. “President Biden is calling on companies to put a stop to shrinkflation.”

On Monday, Cookie Monster’s account on X posted that “shrinkflation” was getting him down.

“Me hate shrinkflation! Me cookies are getting smaller,” he wrote, with a sad emoji.

“Shrinkflation” refers to companies making their products smaller while keeping the same price.

The White House criticized “shrinkflation” last month in a video before the Super Bowl.

“Some companies are trying to pull a fast one by shrinking their products little by little and hoping you won’t notice,” Biden said in the video. “Give me a break. The American public is tired of being played for suckers. I’m calling on companies to put a stop to this.”

Inflation reached a 40-year high of 9.1 percent June 2022, but it has since fallen to 3.1 percent as of January, per the Department of Labor’s consumer price index (CPI).