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re: Celsius Holdings
Posted on 3/4/24 at 12:44 pm to FLObserver
Posted on 3/4/24 at 12:44 pm to FLObserver
Similar to the hydration category and BODYARMOR going after Gatorade, this will be a long battle and journey in the energy category to get where Red Bull and Monster are. BODYARMOR has hit a wall and looks very unlikely to take out the champ Gatorade. Sales for BODYARMOR have stalled. The question is will Celsius hit a wall and stall out too?
This post was edited on 3/4/24 at 12:47 pm
1
Posted on 3/4/24 at 1:38 pm to SleepyJeaux
Well Coke owns body armor, so if someone bought out Celsius that would still be a win
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