re: Why do dealers make car buying so difficult

At my dealership, all of our prices are listed online. The Internet has really changed how you shop for a car now. You either put your best price online or you suffer from not getting enough Internet traffic that leads to people in the store. What makes it difficult is people's mindset that this is still 1995 and everything is negotiable and cash is king. If you're paying cash,I go up on price. Banks pay me a reserve to finance with them, why would I give you a better price and lose that if you're outside financing or paying cash? My rates typically always beat or match a bank's. At the end of the day, this is still not a non-profit business. People negotiate harder on their cars than they do houses.